I think Varg did the right thing.
No matter your opinion of him (pagan LARP etc), he went ahead and secured a farm in the countryside in which he raised a large family. His children are garanteed not to glow, and following his example (acquire skills > secure wealth > raise family) is the best way to ensure the perpetuation of a culture.

Having grown up in this environment, what do you think his kids will want as adults ? They well most likely seek people that grew up in similar environments, and this is the consolidation you're looking for.