For many on the *chans the allure of the occult is strong for numerous reasons /bmw/ sought initially to use it as a metaphor for the production of dank propoganda memes, 4/pol/ sought to use it as a mask to trigger liberals by tricking africans into believing the west was spreading ebola among them for their own profit, 8/32/ sought to analyse the root of the metaphor.

While all of these approaches are collectedly logical and rational there was still the seed of a greater issue sat there, following a discussion on telecomix and the derision of a discordian tumblrite from /bmw/ they came like a great unwashed horde, the "genuine" occults, no metaphor did they use or accept as anything but literal truth, the reason ebola-chan (inconclusively and ostensibly) had an effect on ebola rates was forgotten instead the "plague princess" stopped being a meme and started being real to an ever growing crowd of mouthbreathers on a shortbus. Not one bit did the use of memes to manipulate media and peoples into acting in accordance with our will matter, instead to circlejerk the meme itself without adapting it for normie Netspace to be consumed and assimilate them from within, no such an idea was ludicrous, memes changing people's minds?! How insane! No our memes change peoples minds indirectly through the channelling of a level 79 lesser demon. At this stage it became apparent anyone capable of discussing memetics as a potential school of propoganda was lost. 8/pol/'s braindrain complete.