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Making a youtube or twitch makes sense, considering a lot of anons request this and it's how Agatha became known. Letterboxd on the other hand was exclusively a Kennedi thing, but not even what she was originally known for. She abandoned every account except letterboxd for years though and that's what orbiters talked about, so I imagine aspiring egirls saw that, misunderstood why everyone was fawning over her letterboxd, and think that rating a few shitty blockbusters will bring them just as much admiration.