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This is what I mean when I talk about parasocial mutual antagonism and e-celebs being too intertwined with their die-hard fans. A similar dynamic has always been a thing with celebrities, but now it's been transposed into the age of internet and young, increasingly maladjusted people who can directly communicate with each other.
Imagine a celebrity stalker in the 60's. The stalker is obsesssive but ultimately benign. Now imagine the celebrity is aware of the stalker, and the stalker is aware of their awareness. The vast majority of her fans know little to nothing of the stalker, who remains obscure to them. The stalker was initially intrigued, and then entranced, by the public image the celebrity seemed to display in the bits and pieces of her life that could be publicly seen. Whether this display was deliberate deception or not is immaterial. Eventually private information leaked to the stalker...yet still obscure to everyone else...reveals some sordid, sad happenings in the life of the celebrity. The celebrity isn't the person they seemed to be. They're also something of a victim. At this point, you could blame the stalker for painting an idealistic picture of the celebrity in his mind. He only knew the brief moments of the celebrity he saw on the screen and in the magazines. The rest was his own imagination, filling the unknown with idealistic assumptions. He feels deceived, but that's more than half his fault. The celebrity becomes more private, seems to make positive changes in her life, and there is distance between her and the stalker. Tension is relieved. The stalker starts coming to his senses. He's more detached now, and the object of his obsession seems to be in a better way.
But then things take a strange, surreal turn. The celebrity begins deliberately doing things...sometimes even things that harm herself in the short or long term...only because it will inflame the former stalker, sometimes doing so with a smug disposition. Things that she knows only the stalker, with that obscure knowledge of the past, will understand while most others will be oblivious. She continues doing these things intermittently, again sometimes even to her own detriment. At this point, she is voluntarily in a mutually antagonistic, twisted relationship with the stalker, one that could be avoided entirely if she had only exercised some restraint, but the attention and drama is too good to pass up, despite it only causing herself more stress and possibly leading her down a path that ends in her ruin. This is a death spiral that is happening in front of everyone, but only the stalker and the celebrity know about it.
This is an imperfect allegory, but using an earlier pre-internet time as the setting for it should help drive the point home of how bizarre and surreal this has been. Yeah, you would think that there's no reason for her to have this much attention, but the barrier between her and the inevitable autist subset of the fans was virtually non-existent and she thrives on chaos. Several times over the years, I've cited Rose/randytaylor69 as a woman who was discovered by 4chan, had an obsessive cult following, a long running general thread about her, and handled it well. But that was what, 12 years ago? And she's not a nutcase who grew up with smartphones, discord groomer dens and tiktok from age 8.