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> According to Het Laatste Nieuws, the men's teams that sign up to One Cycling will receive €1 million a year for the next three years, while women's teams will receive €250,000 per annum. One Cycling is expected to begin to generate revenue from a variety of sources that monetise racing and the fans but there are few details of how they will do that. Cycling is traditionally a free sport to watch from the roadside, while it is expensive to organise and broadcast.
> Het Laatste Nieuws recently suggested that One Cycling could include four new races, including an end-of-season race in Saudi Arabia, plus new races in Asia and North America. The UCI wants to control and approve any new races and formats. Cyclingnews understands that the One Cycling teams plan to carefully direct their biggest riders to clash more often in preferred races that do deals with One Cycling.
> Cyclingnews obtained a 150-page document in the spring of 2024 that detailed One Cycling’s strategy. It includes developing VIP hospitality areas at races and perhaps even charging fans to see races at specific locations. Digital technology and modern marketing techniques would be harnessed to monetise event rights, digital platforms, betting, gamification, merchandising and fan membership. No stone would be left unturned to find new revenue and monetise the sport.
> The initial report described One Cycling as a 'new competitive league'. However, One Cycling has since changed plans to create a new and alternative race calendar and so spark some kind of 'breakaway league' project as we've seen in golf and other sports. Instead, One Cycling hopes to gradually drive change in the sport instead of sparking a power struggle.