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> They have many subsidiaries and divisions some of them involving Space. But they are still working on far more than Space X or even all Musk's companies combined. It's hard to say how much they each spend on their space programs(not individual rockets) and what they get out of that, I could not find it.
Comparing large multi-profile company with niche thing like SpaceX is hard, but we can compare their space program - they are nowhere near not on reusable (i.e. cheap) launch rocket, nor in manned spacecraft (their Starliner still doesn't work, but SpaceX Dragon is).
I don't want to say that Boeing (or Lockheed) is nothing - but they are slow and bureaucracy-ridden. While Musk with his ideologically-motivated personality get tasks done. I guess without Musk there would be no such success - compare his company to other new private space players, like Blue Origin. Same startup-like thing, same money, same promises - no visible results.
> The market is moving but I'm not sure how much of that I would attribute to Tesla, it was always heading this way as I said Tesla didn't even release the first electric car let alone hybrid.
You are right. Tesla not the inventor of anything, there were plenty of electric cars, hybrids, and hydrogen cars (personally I think that this is better way than batteries). But market was _slow_. It was more talk than actions, few models every year, small sales, small charge network. Only really big thing that Musk did is cheap long-lasting batteries, because range of car and charge speed is one of main reason against electric cars. And now, when infrastructure and public acceptance is ok, it is easier for everyone to proceed. Musk hyped personality and his cult followers are one of the reasons (another one is ecological propaganda of course).
Without Tesla that market would be slowly stagnating for years. And now everyone are hyped about these cars and make them. I think that in future Tesla wouldn't even be a leader, when other players would really invest in this, Tesla was motivator.
> The best selling car in the US was some ford ute(or truck as they call it) in fact I don't think Tesla even made the top 10 they are really still expensive and most of the Tesla fanbase is made up of people that can't actually afford a Tesla
Not in top 10, but it top 30. But half of competitors are "trucks" or big jeeps that aren't really crossovers/SUVs and have different market (and different type of users, i.e. rural people who need large pickup anyway).
https://www.goodcarbadcar.net/2019-us-vehicle-sales-figures-by-model/
In city-car-only competition Tesla looks very good, even considering its high price.
German automakers were really afraid, so used cheap administrative methods to delay proper Tesla's Europe launch: https://www.dw.com/en/germany-tesla-site-blocked-twice-in-one-week-over-hibernating-snakes-and-lizards/a-55898771 (everyone understand that no one really cares about lizards and snakes).