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Anon
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Well, the internet era has decided to abandon the written content to an exponent of lutheranism: learning from visuals and images and not by words. This premise exemplifies the existence of fandoms that take the base content, learn from it, embracing its content and then, dedicating their free time at going further with it. MLP arrived at a time when these communities existed and were already established. How did this fanbase even manage to happen and become a reality? We all know the story.

FiM did (almost) anything new in terms of traditional entertainment for the masses but we have to look at things in perspective: it showed well established standards, a world worthy for a RPG game, characters that over time become more unique and almost seems like they are living in their own world at a real time (ending up almost like a fictional Coronation Street). But also, that innocent "cheesy" part inherent to its name wasn´t all that cheesy in the end and their morals were digging deeper layers than the superficial ones that one would expect from species of this kind. The rainbows arise....as well as the problems and questionable choices in a theoretical pinkish world that we would dream of but isn´t all that perfect. This by itself, the constant problems, interactions, comical moments, the humble down to earth spirit, etc; has helped a lot to make a connection with the consumers. Nonetheless, the first appealing thing that makes everything possible is the simple yet so effective artstyle. Easy to draw, then it becomes easy to draw content of it as well. This explains the explosive amount of content that has surpassed almost any other popular fictional franchise that anyone can point out. 

This show exemplifies its time, mixing its innocent optimistic yet undefined motifs (postmodernism) with traditional values that collide with a sense of realism. 

So,one could say that it could be remembered as a show that has taken over the internet and showed the path for people who didn´t know better at that time and lead the internet to explode and gravitate around its appearance. It´s a show that has marked and defined the internet without having the intentions to reach that far. This phenomena should have not happened at all yet it did because any fan that has any interest towards it would say: "I like it, I want more of this". 

And...