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https://www.equestriadaily.com/2020/02/china-using-pony-life-to-help-prevent.html?m=1

Indeed,I know what it is. Apparently they used Pony Life as a way to recommend a few preventive actions towards the coronavirus. It's a strange way to advertise this spin off (I don't know how this department works) but yeah,they have used ponies for innocent happy advicet towards that.

There you have the link to Equestria Daily with the article related to it