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 >>/5455/
considering that those pictures/vectors are new and even has a promotional unprecedented image at the end of the article and that the only announcement that we had before these Chinese images was the trailer, for sure it had to come from Hasbro or a group of MLP fans in the social media of that country. 

This ad campaign was unexpected and kind of odd to market the incoming spin off but eh, I suppose that the chibi style would work for transmitting that advice to those people with happy smiley faces. If you told me that this was going to happen, I wouldn´t believe but it´s happened...for some marketing reasons.