more mileage  from Hotwheels v JW feud? 

In olde Ireland a man with a grievance would "fast on" his enemy.

This meant going to the enemies castel and sitting on the porch, refusing to eat, until the castle proprietor gave in to demands.

8kun has no physical porch but Hotwheels can fast on JW virtually.

Publicizing HW's hunger strike to  assert "droit morale" over his very special, original creation QR.

https://definitions.uslegal.com/d/droit-moral-entertainment-law/