>>/28811/
>>/28816/
>>/28823/
Missed branding opportunity: 'Bobbie' O'Roarke
instead of his smarmy 'Beto'
Breitbart et al missed the boat on that one.
> refuse to use opponent's terminology
why?
> if you can impose terminology, you can impose ideology
DO NOT use their words, terms or catch-phrases.
Create our own (leads from POTUS & surrogates) and hammer them.