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Probably the sheep class has long been intentionally taught slightly inaccurate meanings of all important words. The meanings becoming less and less accurate over time. While the elite class use the original meanings to benefit themselves and exploit others. Knowledge and power "hidden in plan sight" - the elites speak the same language as the common man, but the same words mean something different that the average person cannot understand. 
If I remember, the Rofschi1d AMA was laughing about our ignorance of our own language we speak. https://ia802300.us.archive.org/8/items/rofschildv1/IAmARofschildAxeMeAQuestion.html