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The sign is a subtle joke. The shop is called "Sneed Feed and Seed," where "feed" and "seed" both end in "-ed," thus rhyming with the owner's name, Sneed. The sign said the store was "formerly Chuck's," meaning that two words starting with "F" and "S" would end in "-bah-bah," which rhymes with "Chuck." So, when Chuck owns the store, it should be called "Chuck Fuck and Suck".