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Conservative Boycott Working As 'Woke' Target Loses Massive Profit Revenue Target has shed $15 billion from its market cap, as outrage over its decision to stock 'tuck-friendly' transgender bathing suits and Pride merchandise grows. On Friday, the Minneapolis-based firm's shares slipped by another 3.26 percent by close of trading. Target's share price now sits $126.99-per-share, down from a high of almost $162-per-share last month. Before the becoming engulfed in the controversy Target's market value stood at over $74 billion, according to Dow Jones Market Data Group. Its market cap - calculated by multiplying the number of shares by the price per share - now sits at just $54 billion. And analysts say the damage could be permanent, with Walmart now soaking-up customers who've chosen to boycott Target in the wake of the scandal. Conservatives were already unhappy with Target's Pride displays, which included controversial items such as 'tuck-friendly' women's swimsuits. Those are designed for transgender children who still have penises. Target experienced nine consecutive days of loses and ended the week with another losing streak. https://www.dailymail.co.uk/news/article-12179575/Targets-value-slumps-15-BILLION-shares-drop-3-26-backlash-Pride-collection.html