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Borg is the dummy reddit version of the instrumentality.
The most extensive version in fiction I know of is the Cordwainer Smith (CIA psyop manual writer who also wrote "fiction") versions and of course Neon Genesis Evangelion.

Its the question if humanity in optimizing to minimize suffering is bound to seek unification as a single entity, because all suffering comes from the other, and we only truly reach total absence of suffering if nothing but the self exists. Which creates either a global self merge, or personal pocket universes in which you are all/god.
Its the ultimate form of immenitizantion of the eschaton.

Its not clear yet what Pluribus is trying to say about it.