In a move that is set to infuriate news organizations that are not deemed "trustworthy", Facebook is set to introduce "sweeping changes" to its newsfeed as early as next week, prioritizing trustworthy sites and removing "clickbait" and low quality news publishers, while promoting posts from friends and family, the WSJ reports.
Under its new approach, Facebook would evaluate parameters such as public polling about news outlets, and whether readers are willing to pay for news from particular publishers. Such variables would inform its algorithm that determines which publishers’ posts are pushed higher in the feed, one of the people said.
It is not known how Facebook will decide which publications are deemed trustworthy.
The move would thrust Facebook into an even more active role in deciding what content is acceptable on its site, in other words censoring content it deems inappropriate while promoting news outlets that are ideologically aligned with the organization.
While the WSJ writes that Facebook hasn’t decided whether to proceed with the shift, and it may choose not to do so, the FT disagrees and reports that the world’s largest social network will unveil the change imminently, according to people briefed on the plans, hoping to differentiate between salacious content and quality news. "Zuckerberg has finally realized that not all news is equal," said one publisher - clearly on the promoted sight of "equal" - briefed on the plans.
While Facebook will try to make the newsfeed a place for personal sharing and in-depth discussions - similar to Snapchat - and move other content from pages and publishers to a separate space within the app, the move is widely expected to infuriate news organizations which are not deemed trustworthy or high quality by the site.
Meanwhile, the change to the algorithm is sure to have a dramatic impact - whether positive or negative - on the revenue of virtually all news organization who now rely almost exclusively on facebook for inbound traffic referral.
Publishers have become increasingly reliant on Facebook as more and more news is consumed on the app. They may see traffic drop if they are moved to an area of the app which users end up not visiting.
Why now? The dramatic change comes after Mark Zuckerberg set a goal for the year to focus on fixing the important issues about Facebook’s role in the world.
“Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent,” he wrote in a post on Facebook.
While the transformation is seen as an attempt to increase trust in the social app, which has suffered from a reputation for fake news since the 2016 US presidential election, it will likely backfire: in December, FaceBook ditched its first attempt at soft censorship when it removed its "fake news flag" when it found that people shared the flagged articles even more.
Ironically, the newsfeed overhaul is also said to be "an attempt to encourage more sharing and personal connecting, amid a backlash with many people worrying about social media sucking up time and damaging users’ mental health" according to the FT.
In reality, it will only succeed in further alienating an already deeply polarized American population.
Yet while it remains to be seen what impact on Facebook, or Zuckerberg's 2020 presidential ambitions, this latest foray into censorship has, the biggest losers are clear.
Last year, the company tested separating friends and family posts from those posted by businesses and publishers. It created a tab called “Explore” for those other posts in six countries including Sri Lanka, Slovakia and Cambodia. What happened next? Publishers in those countries complained that traffic fell dramatically.
At the time, Adam Mosseri, head of newsfeed, said Facebook currently had no plans to roll this test out further in other countries and said it was unfortunate that some had "mistakenly made that interpretation." It now appears that this "test" is about to applied to everyone.
Comments
Who even uses Facebook anymore?
OK, so HillaryTards who "get their news" from Facebook will now just get DNC talking point "news." Now they won't have to skip by the few real news stories that used to violate their safe spaces.
Thinking people get their news from reliable sources like ZH.
In reply to Who even uses Facebook… by Kurpak
"The move would thrust Facebook into an even more active role in deciding what content is acceptable on its site..."
Correction -
"The move will thrust Facebook into an even more inactive and irrelevant role in deciding what content is acceptable as more and more people abandon the jewy censorship propaganda machine."
There... that's better.
In reply to OK, so HillaryTards who "get… by Gap Admirer
Lmao yea right. They will get rid of real alternative news sites and allow links from Neon Nettle, Before It's News and Your News Wire
In reply to "The move would thrust… by J S Bach
"Trustworthy news" = 100% Jew-approved
In reply to Lmao yea right. They will… by WTFRLY
Kosher nostra!
In reply to "Trustworthy news" = 100%… by Buckaroo Banzai
Facebook will be AOL, Dialup, Yahoo, Myspace within 5 years, insignificant.
In reply to Kosher nostra! by Jumanji1959
I can't wait for the digital ledger and smart contract technology to replace twitter, facebook and all other forms of social media with applications that will keep your information private and secure from prying eyes. These shithole companies have been around way too long destroying the privacy rights of millions.
In reply to Facebook will be AOL, Dialup… by Mr. Universe
"If it Facebook-approved, it's gotta be troov"
--drooling shithole minions
In reply to "The move would thrust… by J S Bach
I wonder when FB will ban Pepe Escobar?
That would truly be telling.
Also The Hill. Everyone in DC reads The Hill for fucks' sake, and that's where John Soloman is tearing apart the Muellergate domestic spying story (along with his former co-author Sara Carter, still with Circa News).
These fuckheads like Clinton, McCain and Zuckerman will soon enough disappear up their own assholes. And good riddance.
In reply to "The move would thrust… by J S Bach
Fakebook is where you go every morning to find out what your friends didn't invite you to the night before...
In reply to OK, so HillaryTards who "get… by Gap Admirer
Who ever used it? Not this freedom seeker.
In reply to Who even uses Facebook… by Kurpak
Enough that both Israel and the US want to dictate who must not be allowed to use it.
https://theintercept.com/2017/12/30/facebook-says-it-is-deleting-accoun…
In reply to Who even uses Facebook… by Kurpak
Unfortunately, Kurpak, billions of people use Facebook. Unfortunately, many of them are Americans. But Facebook is a symptom, not the illness. The illness is the total stupidification of the American people, a disease that began when American universities went hippie in the 1960s. It also began when universities began whoring for the military-industrial-CIA complex, taking dollars for doing the government's bidding, corporations' bidding, trading truth for lies for a big bag of bucks.
It's all over now. How do you turn a nation of imbeciles who are convinced they're both intelligent and educated into intelligent educated people? Look at our school system. Look at what are called universities, the home of laughable "higher" education, casting fake pearls before real swine. Look at the content of television. Look at the content of Facebook. Look at two thirds of ZH's comments which have no content except scatological and adolescent sexual fantasies. Look around you.
Who uses Facebook? Probably most of your acquaintances do.
Did I mention Twitter? No? Look who uses Twitter. . . .
In reply to Who even uses Facebook… by Kurpak
Facebook IS clickbait! Geeeeze!
Should be called Basefook!
What's Facebook?
In reply to Facebook IS clickbait!… by 0hedgehog
zuckerfag will begin playing defense very soon.
Stomp a mudhole in his ass, Ms Karma
i hope he takes a swim soon at his "private" beach in hawaii. mana(tiger shark) will get him for dissing hawaiians.
In reply to zuckerfag will begin playing… by wisehiney
Does anyone get news from Facebook?
Who knew that they had "news?"
In reply to Does anyone get news from… by BJPershing
I thought facebook was only for posting pictures of your dog's breakfast.
In reply to Who knew that they had "news… by Gap Admirer
Does anyone outside of Cali use FB besides teenagers?
In reply to I thought facebook was only… by Automatic Choke
Sounds like FB wants to achieve irrelevance. Good. It's a POS. News flash Zuckerboy - mockingbird MSM is now fully exposed and irrelevant even to the plebs.
"Trustworthy" meaning 'Kosher,' right?
And bingo was his name-o
In reply to "Trustworthy" meaning … by Normalcy Bias
I only eat pork prepared by a Helal butcher.
In reply to And bingo was his name-o by peddling-fiction
Zuck really bending over for that DNC nomination in 2020...
"kosher" lies )) and war crime from israel state,
So CuntNN or the CUNT YORK TIMES only?
this is Millennial news always fake
I thought this was interesting. While I was sitting in a lawyer's office thumbing thru his journals there was an article showing a poll of how many law firms use FB, Twitter, etc.
NONE of the top 10 law firms use it and the very #1 firm's managing partner said, "we do not need social media to advertise because we're already top dog" and "social media is only for teenagers who have lots of time on their hands."
Or something to that effect.
In reply to this is Millennial news… by Infinityx2
Facebook had 'News'?? Who knew?!?
Thought control
Zuckerberg is just a guy who fucks friends
Bait and switch suckers
Not like he ain't done it to you a dozen times before.
You still use FB you DESERVE it.
ZH is importing articles from Drudge all the time now....
whatfinger.com is so much better than drudge.
In reply to ZH is importing articles… by JamesBond
Drudge who is straying further and further away from real news every day. Debbie Wasserman Who? Awan Who?
Now get that pap recycled by Zuckerberg and you are left with nothing.
In reply to ZH is importing articles… by JamesBond
Yep.
In reply to Drudge who is straying… by FoggyWorld
ZH is using pretty much everything Pepe Escobar writes now....
Best reporter on the fucking planet.
In reply to ZH is importing articles… by JamesBond
Trustworthy according to who?
Trustworthy according to the DNC.
In reply to Trustworthy according to who? by incharge1976
Moar selective 'reporting'.
Other sources speak of Israel and the twitter in Chief's gov't o da United States dictating to Facebook's guy Zuckerberb the people or organizations they want shut down.
I don't want to lose my place to one of the trolls in this 'new format', so sorry don't have time to post link.
I wish that Bolshevik kike would fall down some stairs.
Quit bitch'n about the ethnicity of those who entertained you as a child, Azzh*le........https://youtu.be/xUK3qLL018w
In reply to I wish that Bolshevik kike… by lakecity55
Quit bitch'n about the ethnicity of those who entertained you as a child, Azzh*le........https://www.youtube.com/watch?v=WDmNwyVNqHE
In reply to I wish that Bolshevik kike… by lakecity55
Sleep with dogs and you end up with fleas. Once you're beholden to the CIA/Deep State you have to go with the program.
i wonder when some sharp lawyer will use the public accommodation doctrine used in the civil rights act to enforce the right of free speech on publicly accommodating social media.
Fuck Fuckbook and the rest of them. You can tune a fork but you can't tune a fish.
If bigoted queers can sue a baker to make queer cakes then its fair for the bakers of the world, or anyone else, to demand the DOJ bring Civil Rights action against queer monopolies engaging in mass censorship and refusal to serve people they don't like.
Bakers are not public utilities using public infrastructure and don't get huge government contracts.
Delete Facebook: https://www.facebook.com/help/224562897555674?helpref=faq_content
Pagination