Memetics is a field that was initially attempted to be research on at least one 8chan board, namely /BMW/, whether or not /32/ at the time was working on a parallel line of research is unknown to me at current.
The results never were collected because at every turn discussion of memetics as a potential vector for disseminating information pertinent to halting the current social decline was derailed by at best genuine occultist believers and at worst malicious subversives.
To begin memes are potentially a groundbreaking way to communicate many messages in a concise, compact and most importantly of all, humourous way. indeed the same meme may contain numerous messages, for example the (by anon standards) ancient Pedobear meme, this conveys a huge number of meanings, depending on minor changes and additions to the meme itself, so when depicted with a person with normal expression this clearly indicates of course that the pictured is a pedophile, when alone or in an approval seal it is simultaneously a warning to anons to not go into the thread, and a call to the mods for removal of the thread.
The chans actually hold a major advantage in this medium of information dissemination as old media or even new media who are late gen X or early millenials for some reason do not quite have the required ability to read the subtle nuances of a meme, perhaps it's a matter of age, perhaps a matter of left-leaning offence and elitism, some combination of the two or neither. however it does stand as a significant advantage to the various chan boards most notably /pol/ in getting information out to people beyond normal social media and bloggers etc's speed of adaptation, a fantastic example of this being the meme and slur "dindu" or "dindu nuffin" which evaded media call outs for the hilariously racially charged epithet it truly is for more than a year and indeed most people until the /k/-baltimore altercation would not have known what you meant had you said it but those who looked it up or who paid attention to context.