> Red Bull launches ambitious new project in search for cycling’s next superstars
> Red Bull-Bora-Hansgrohe is making a major investment in cyclocross as part of its efforts to develop the next generation of cycling talent. In an interview with WielerFlits, former Belgian national coach Sven Vanthourenhout explains the thinking behind the project, the financial commitment involved and why the German WorldTour team is taking its first steps into cyclocross.
> For years, riders such as Mathieu van der Poel, Wout van Aert, Tom Pidcock and Thibau Nys have demonstrated the benefits of combining different cycling disciplines. Their success on the road, built partly on foundations established in cyclocross and mountain biking, has encouraged teams to look beyond traditional development pathways.
> Under the guidance of Vanthourenhout, the team has established a cyclocross programme focused initially on junior talent. World champion Delano Heeren, Lars Peers, Matteo Gualtieri and Benjamin Huber are among the first riders involved.