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No idea, I was big into mixtape trading back in the 90s. Had ads in magazines, met other traders irl and so on. Last year I was kinda blown away that some people still relase tapes with actual music instead of the experimental noise shit you find from time to time. So for me it's mostly a nostalgia thing now to listen to one once in a while, also I like to support the artist and get some physical item for it. So why not.
For most people i think it's just some weird vaporwave high af hipster thing though.