Orla r*ddit AMA, asked what the best way would be to grow the sport:
> I would streamline the cycling calendar, and that's a really unpopular thing to say with fans of traditional cycling, with fans of the very traditional races, but I think it's really difficult for anybody to understand what is going on throughout a cycling season, because we don't have one flow of a narrative. And I get that that's what makes it beautiful, what makes cycling so attractive to people who love it is that there are so many different ways to enjoy it. I do feel we just have to be more commercially sensible and aware, and if we had a better narrative throughout the year where we can understand where races fit in a calendar. It's crucial. My friends who've gotten into cycling through Unchained for example, have no idea what a one day classics event would be. That's not a problem in itself, but the one day classics have to somehow feed into the narrative of the Grand Tours. And at the minute, it's so disjointed that you have to be a cycling fan to already love it. That's not a way to grow the sport. So I would streamline the calendar somehow. But a lot of people agree on that. The big sticking point is how to do it. That's where we all disagree. So it's a simple answer with a multi layered and very difficult solution.
> It's a very simple way of phrasing something that's very, very complicated, and I don't know where we start with it, because One Cycling has gone already well, One Cycling has been rejected in its current form without us really even knowing exactly what it was. So where do we go next? I wish we knew.
tldr kneel to pluggeGOD and stop doing classics because netflixbabies don’t have the attention span for them. grim.