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Electronic Arts' (EA.O), opens new tab record $55 billion leveraged buyout by Saudi Arabia's sovereign wealth fund and two other firms marks a turning point in the videogame industry, as companies look to capitalize on intellectual property through media crossovers.

Despite being the largest entertainment industry in the world, the videogame market is facing slower growth as consumers rein in spending in response to higher prices, forcing companies and executives to think of other ways to leverage successful IP.

One way they're doing that is through other types of media - like film and television.

> Acquiring EA means the company's incoming owners, Silver Lake, Saudi Arabia's Public Investment Fund (PIF) and Jared Kushner's Affinity Partners, get their hands on properties including "Battlefield", "Apex Legends" and "The Sims."
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The direction of travel is clear in the longer term, and the value of high-end video gaming IP is only increasing as players continue to concentrate engagement among fewer, more popular franchises and games," Raymond James analysts said.
PIF has bought or made major investments in other video game companies such as Take-Two Interactive (TTWO.O)
, opens new tab and Nintendo (7974.T), opens new tab and has also bet big on growing other entertainment sectors, having signed deals to expand cinemas in the kingdom and taking a stake in Japanese animation firm Toei Co (9605.T)
, opens new tab.
"The PIF has shown heightened interest in entertainment assets with prominent positions in popular culture. I would expect them to be more focused on digital media and less on print media, or traditional film and TV delivery models like linear television and movie theaters," said Jon Wakelin, Partner at tech strategy consulting firm Altman Solon.
Experts say that while paying hefty amounts to own large IP could benefit in the long run, high production and development costs could pose a financial risk if it is not deployed appropriately.

 >>/28746/
For example, Swedish videogame group Embracer (EMBRACb.ST)
, opens new tab went on an acquisition spree over the last three to four years, buying up dozens of smaller studios and beefing up its portfolio of games. However, poor critical reviews for big titles and canceled projects hit the firm, leading to a three-way split of the company last year.

"Consolidating IP during a down market has its short-term benefits, but more often than not, ends up running into inefficiencies and a devaluation," said Joost van Dreunen, games professor at NYU Stern School of Business.

 >>/28747/

Since 1990, EA has been a public company: Like other publicly traded businesses, its ownership—or equity—has been determined by the distribution of shares of capital stock that are bought and sold through stock exchanges. Being a publicly traded company offers advantages, the most obvious being the ability to raise funds by selling shares of stock.

But public companies have their disadvantages, too—particularly for consumers in creative and entertainment industries. Shareholder primacy, the theory that delivering value to shareholders should be the singular principle guiding corporate strategy, is the era's prevailing economic philosophy.

That relentless pursuit of profit maximization, however, often prioritizes short-term returns over quality, creative output, and worker security, manifesting in videogames as risk-averse release strategy, predatory monetization schemes, and storms of layoffs and studio closures—all of which have marked EA's controversial history.

 >>/28748/
"Wall Street seems generally upbeat about the EA buyout, expecting PIF to draw from its vast resources and drive meaningful value from the transaction," Venema said.

The PIF, which already held a 9.9% equity stake in EA, was formed in 1971 to diversify Saudi Arabia's economic interests through international investment. In recent years, PIF investments have flooded billions into sports team takeovers, esports tournaments, film partnerships, and sizable ownership stakes in videogame companies like Take-Two, Nexon, Capcom, Nintendo, and more—efforts that have been criticized as attempts to launder the country's infamous record of human rights violations as it seeks to lessen its reliance on oil.

Saudi Arabia's crown prince, prime minister, and de facto ruler Mohammed bin Salman, who the CIA concluded had ordered the assassination and dismemberment of Washington Post journalist Jamal Khashoggi, also serves as the PIF's chairman. In 2024, a US Department of State report found that, under bin Salman, there had been "no significant changes in the human rights situation in Saudi Arabia," characterized by credible reports of extrajudicial killings, arbitrary arrests, torture, press censorship, and restrictions on freedom of expression.

 >>/28749/
Sources:

https://www.reuters.com/business/media-telecom/videogame-publisher-eas-55-billion-buyout-turns-spotlight-gaming-ip-2025-10-02/

https://news.ea.com/press-releases/press-releases-details/2025/EA-Announces-Agreement-to-be-Acquired-by-PIF-Silver-Lake-and-Affinity-Partners-for-55-Billion/default.aspx

https://www.pcgamer.com/gaming-industry/eas-usd55-billion-acquisition-is-the-biggest-leveraged-buyout-in-private-equity-history-heres-why-it-has-everyone-terrified/

https://www.forbes.com/sites/martinacastellanos/2025/09/29/videogame-juggernaut-electronic-arts-gets-acquired-for-55-billion/

https://www.reuters.com/business/media-telecom/videogame-publisher-eas-55-billion-buyout-turns-spotlight-gaming-ip-2025-10-02/


Ah so the untalented scum of the world is using their jew fake money to buy up stuff whites made.
Truly the garbage of the world, like Jared Ratbones Kuschner, surfs in on his daddy in laws money to make deals with these berobed garbage backs of the desert.  God please send these demons of Saudi and Jew donmeh lies to the hell you have prepared for them!  They are beshitting our world mercilessly!



 >>/28778/
Well this world is fading fast in terms of fake jew money and control, and so the fake jews like the saudi donmeh, want to use their jewsih friends like J Kuschner and D Trump to launder and spend that ill gotten fake jew money of lies and debt, before this world crashes, and is rebuilt without jews or muslims having any fucking say whatsoever in it.  They must accelerate their theft and spending ever moreso, due to their trapped, ratlike cage of the mind and their lack of heart.  Their god is the god of lies as Jesus said right to their ugly faces just before he took a gigantic shit on their whole edifice and plans by whipping them at the temple and riding in on a donkey like the silk they imported from babylon.  He pissed right in their faces lol and the talmudist will openly state their hatred for Jesus if you verbally poke them lol.  They hate his guts.  AND there are lots of talmudists.
Please note the brilliance of my analysis above as to the mind of Jesus riding in on a donkey.  No other bible thumper would make the connection I made here but to me it is easy to see the mind of Jesus constantly mocking these jews.  You see these jews of Jesus day were similar to all these ratbags of today who have merchant lines back to their homelands, so they infiltrate the Christian nation of America and they have their tradeline back to their shitty homelands.  The jews of Jesus' day were the same ilk, and their silk lines came from babylon, on the backs of donkey caravans.  Hence Jesus mocked them as the king they wished to have, and whom they would own and sell just like silk.  LOL CLASSIC
You might ask for some historical proof.  Well it was the family of Judah Ha-Nasi who compiled the mishnah, which as I recall my study of the jew, is the talmud which combines both the egyptian era talmud with the babylon era talmud and this was done around 400 ad or so as I recall.  This is circumspect but tangible evidence since all jews know this.  IN FACT all jews and saudis know what I am saying here that there is no distinction between them at all, and the jew and the muslim are a scissors chopping up good people.

 >>/28778/
Imagine celebrating an evil corporation being bought out by a hideous culture ruled by hideous subhumans because they're going to take ugly flags out of games that are still fucking dogshit even without the flags. Anyone that says
> Erm, the mudslimes are actually le based
is a traitor to Western culture and the White race and deserves to be hung in broad daylight.


 >>/28824/
typical chan grade school response.
Actually he's right:

MUSLIMS ARE JUST AS WORTHLESS TO GOOD PEOPLE AS THEIR JEWISH COUSINS AND TOGETHER THEY ARE A SCISSORS CUTTING UP GOOD PEOPLE, AND THEY TOTALLY SHIT UP THE WEB WHICH NOT ONE OF THEM DID SHITALL TO CREATE SINCE MUSLIMS ARE NON CREATIVE GARBAGE.


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 >>/28778/
How is any of this funny to you, mr saudi shill/lukewarm troll?

They also fund out other crap companies like capcom that force feeds people always online DRM in their games (Denuvo), and other cancerous companies like Nintendo (with their awful anti-competitive practices, excessive suing, extreme price gouging, selling their own old games for a premium, and even having one of their main videogame characters crossdress up as a woman)? 

If anything things are going to be even worse for gaming. saudis don't care about any of that forced meme shit you posted, except for excess profit. ANd that jared guy doesn't even look like he enjoys playing any type of video game. 

So I can't imagine what extreme cancerous shit both of these parties have in store for gaming in the future.





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